BET's "The Game" Reportedly 'The Best Move The Network Ever Made'

After a mixed feeling about BET's 'The Game' premiere episode on January 11, 2011, people have warmed up to it, mainly because the episodes are getting BETTER! The popular black show opened to 7.7 MILLION VIEWERS and the week after drew 6 MILLION VIEWERS, retaining a good portion of followers. The ratings were -- guess what -- HEAD 2 HEAD with Jersey Shore!!


I was looking on YBF when I found these news. Industry analyst Marc Berman talked about the move that BET took to bring 'THE GAME' back. Personally, what BET did was score A MAJOR TOUCHDOWN with this move; it's like winning the Superbowl!


See Berman's quotes below:


"...one of the smartest moves I've ever seen a network do. The advantage [BET] had was that people were familiar with the show.  And BET has a niche audience and caters to the African-American community -- and that was the audience watching The CW sitcoms."


"When we started to think about the marketing campaign behind 'The Game,' it made sense to give the biggest scripted launch on our network the biggest overall platform on our network, which is the 'BET Awards.  We started with a teaser spot with the cast of 'The Game' during the 'BET Awards' and then began to leverage every major program to deliver the message about the return of 'The Game' -- from 'Black Girls Rock!' to the 'Soul Train Awards."
Berman [she] continued,

"In addition to that, we did the traditional off-channel tactics such as billboards, bus buys and radio spots. We also did a fantastic job of leveraging the show's fan base on social media sites."


She sure said it best...

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Oh yeah... islandisto Jaicko doing big t'ings!

[vodpod id=ExternalVideo.890749&w=425&h=350&fv=m%3D62482167%26type%3Dvideo%26a%3D0]



more about "Oh Yeah Video Video by Jaicko - MySpa...", posted with vodpod


 




Ok, islandistas, it's a bit of an embarassing confession for us because we're a good ten to fifteen years older than the target demographic but we're pretty hooked on Bajan teeny bopper Jaicko's tune 'Oh Yeah'.

Jaicko, who signed to Capitol Records earlier this year (de Bajan invasion is real peoples!) even broke into BET's 106 & Park charts a few weeks ago with the bouncy, insanely catchy tune.

Yes, yes we know, we know ... shoot, even he knows it's a bit repetitive as he sings:

"I know this song a little annoying, oh yeah
But now I'm making' dollars, so i really don't care
Now I got the whole world singing oh yeah, oh yeah, oh yeah"

He ent lie yuh know - de damn song does just stick in my head every time I hear it. The freaky thing about this song is that for some reason I'm always hearing it when I'm on the road and true enough I don't even know whyI'm  turning up my radio but dammit if I don't find myself bobbing my head in my car cos I feel it though.

Next t'ing yuh know it is six hours later and I still humming de song, so clearly he's doing something right and we love to see island people do well so we don't mind too much!

 

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Oh yeah... islandisto Jaicko doing big t'ings!

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Caribbean artistes on BET's Rising Icons

You don't have to tell us in the Caribbean that our stars are on the rise.

It's like the world is finally waking up to a Caribbean moment in sports and culture. Between our dominating sports stars like Usain Bolt, Shelly-Ann Fraser and even Lewis Hamilton and our up and coming artistes like Rihanna, Hal Linton, Shontelle and Melanie Fiona, the world is getting a dose of Caribbean flavour in recent years.

And as it so happens, two Caribbean artistes - Barbados' Hal Linton and Guyana-descended Melanie Fiona are featured in BET's upcoming feature collaboration with Grey Goose- the Rising Icons series.

Check out some pics from Hal's performance below.

 



 

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